Fashion Friday – COS lands in Beverly Hills!

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Fashionista’s took a sigh of relief when Swedish brand COS finally arrived in Los Angeles in October. So we recently checked out the store and can’t decide whether or not it was a good idea to do so because were almost certain half our monthly paychecks will be going straight to COS on the regular. Located on N. Beverly Dr. in Beverly Hills, the store reflects the modern, minimalistic, super chic vibe of today. We aimed to stop by and ended up spending hours examining every rack and falling in love with every coat, sweater, pants, etc. It’s no wonder why shoppers are all about this brand.

The space itself was amazing and the clothes even more so. Each piece from the collection boasts a European look (hello YSL and Celine!) at an only-slightly-more-expensive-than-H&M price point. The H&M owned label has been gaining recognition for years, but until recently was only available in Europe and the UK, it wasn’t even available online! Now that it has arrived in Beverly Hills you can surely expect to see it on LA’s top style gurus and celebs!

Here are some of our favorite pieces from the collection – But please go visit them and see for yourselves!


SoCal native Victoria Daniel is one of LA’s experts on beauty and fashion. Working at one of the top beauty agencies in Los Angeles, she is always up to date on the latest trends and the greatest beauty products. Growing up in Southern California, Victoria developed her passion for fashion at a young age. From modeling, to producing photo shoots for top fashion brands as well as co-producing Los Angeles Fashion Week, Victoria has done it all! You can always look to her for the best fashion and beauty advice!

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